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Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. A study of over 1,000 online daters in the US and UK conducted by global research agency Opinion Matters founds some very interesting statistics.Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.Many online daters enlist their friends in an effort to put their best digital foot forward.Some 22% of online daters have asked someone to help them create or review their profile.Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.With the popularity of sites like e Harmony, match.com, OKcupid and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade.